I’ve been reading the book “UnMarketing” by Scott Stratten  (which I highly recommend) and was reminded of a recent incident as I read a section about the importance of owning your mistakes in business.

Recently I sent out my voiceover business newsletter to many folks in my email contacts list.  I made the HUGE mistake of not sending the email list out as a “bcc” (or blind carbon copy) email.  So basically, everyone that I sent this to could see all of the ...


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